Priory Gate Practice

Services

Project type

Project Date

About the Project

I worked with an NHS GP Practice to redesign their website and create a cohesive brand identity, including a new logo. Their existing website lacked usability and sufficient information for patients, limiting its effectiveness as a signposting platform. The goal was to create a user-friendly, information-rich website that could serve patients of all ages and demographics, including those for whom English is not a first language.

Logo mark inspired by the Coventry Priory gate landmark

Challenges

Solutions

  1. Logo Design: Developed a unique logo inspired by the priory gate landmark. This emblem not only connected the practice to its local heritage but also conveyed trust and professionalism through clean, modern design.
  1. Website UI/UX Design:
  1. Research and Collaboration: Worked closely with the practice to understand their requirements through detailed questionnaires, ensuring the final design met their goals and addressed their pain points.